Pass It On - Outdoor Mentors, Inc. Announces New Member To Board of Directors
July 7th, 2023, Wichita, KS – Pass It On - Outdoor Mentors, Inc. Board Chairman Ryan Bronson announced the addition of a new member to the Board of Directors. Joining the board is Mark Estrada, Brand and Marketing Director for VEIL Camo and PROIS. Mark will join members Ryan Bronson, Eric Dinger, Brett Walton, Scott Vance, Pete Alfano, Joel Hodgdon, and Beth Shimanski.
PIO Board Chair Ryan Bronson said, “Mark brings a breadth of experience to the board in brand management, growth and delivering value,” said Board Chair Ryan Bronson. “As Pass it On grows and brings more youth into hunting we need to build a sustainable business plan with it and Mark Estrada will be a valuable advisor on the Pass it On board of directors.”
Mark Estrada said, “I feel both honored and excited to be selected to the board of directors for Pass it on outdoor mentors. My personal values align exactly with the mission to pass it on. The outdoors has always been a large part of my life both personally and professionally. I was fortunate to have a mentor as a child that taught me to hunt and fish, so I have first hand experience on how important it is to pass it on to the next generations.”
About Mark Estrada: Mark Estrada has over 20 years of executive leadership experience in the outdoors with industry leading brands including Under Armour, Cabela’s, PROIS and VEIL Camo. Since 2019 he has been the Director of Brand and Marketing for VEIL Camo and PROIS Hunting. Two of the fastest growing brands in the hunting and fishing industry. VEIL has the largest camo presence with national retailer Scheel’s and Sporstman’s warehouse. PROIS hunting is the leading brand for women’s hunting and the goal to bring the best products in hunting to market.
Mark started his career in product management with Cabela’s managing outerwear, base layer and all accessories with more than $200 Million in revenue. In 2008 he was recruited by Under Armour to start the outdoor division. As Director of Under Armour outdoor division Mark grew the revenue from $0 to $350 Million annually.
Mark is a Nebraska native and grew up hunting and fishing and following the Husker’s football.
About Pass It On - Outdoor Mentors, Inc.
Pass It On - Outdoor Mentors’ mission is to provide outdoor experiences and ongoing opportunities to youth and volunteer mentors in order to develop future generations of hunters and anglers, thereby positively impacting the conservation of natural resources and the lives of youth. Our program focus is to bridge the gap between target shooting and outdoor recreation, but will take any youth out hunting and fishing. We take great pride in passing it onto the next generation!. For more information about Pass It On - Outdoor Mentors, please visit www.outdoormentors.org